Why You Should Post On Multiple Social Platforms
It's tempting to identify as a YouTuber or a TikToker, but there's some compelling reasons why you should diversify your online presence!
Many content creators limit themselves to one platform. We get it, starting fresh on a new platform can seem like a waste of time. After all, why would you post somewhere that you only have 100 followers, when your main platform has over 100 thousand!
In this article, we'll explore why diversifying your platform usage is a powerful growth strategy, that will supercharge your growth - even on your original platform!
Reason 1: Securing your handle
Impersonators and content theft are currently plaguing social media platforms. If you choose not to post your content on all platforms, there is a real possibility that someone else may take advantage of your work by reposting it, potentially even monetizing it without your consent.
One common challenge is that platforms typically focus on verifying authenticity within their own ecosystems. They may have measures in place to prevent impersonation and ensure that content is properly attributed, but these measures may not extend to other platforms. This means that even if you create high-quality content, the original creator may not be easily verifiable on different platforms. This lack of verification can be exploited by impersonators who claim your work as their own or use it for their own gain.
To safeguard your brand and content, it is crucial to at least register your handle or username on every social media platform, even if you are not actively posting on them yet. By securing your handle, you establish a digital presence and prevent others from using your brand or identity on those platforms. This proactive approach can help protect your reputation and ensure that you have control over your online presence.
When you do decide to start reposting your content on other platforms, having already registered your handle will make it easier for your audience to find and identify you as the original creator. It adds an additional layer of authenticity and helps establish your brand across various platforms.
This not only protects your content from being falsely attributed to others but also ensures that you are credited for your work, maintaining the integrity of your brand and reputation.
Reason 2: Diversify your reach
Reposting content onto multiple social media platforms not only expands your reach and exposure but also opens up a plethora of business opportunities. Each platform possesses its own distinct user base, demographics, and preferences. By reposting your video content across multiple platforms, you tap into these diverse audiences, maximizing your visibility and increasing your chances of reaching potential customers.
Having a presence on multiple platforms provides you with a strong value proposition when approaching brands and businesses. Being able to showcase a large and engaged following across various platforms demonstrates your ability to connect with different target demographics effectively. This wide-ranging presence signals to brands that you have the potential to reach their ideal customer base, regardless of the platform they prefer or the demographics they aim to target.
Additionally, by being active on multiple platforms, you increase your chances of capturing the attention of brands and potential collaborators. Brands are increasingly seeking influencers and content creators who can provide them with a multi-platform approach to reach a broader audience. By reposting your content across various platforms, you position yourself as a versatile and valuable asset, capable of delivering brand messages across different channels.
Moreover, having a significant presence on multiple platforms allows you to diversify your revenue streams. You can leverage your large following and engagement to explore various monetization opportunities such as sponsored content, brand partnerships, affiliate marketing, merchandise sales, and more. With a strong presence on multiple platforms, you can attract a wider range of potential business collaborations and income sources, ultimately increasing your earning potential as a content creator.
Reposting content onto multiple social media platforms not only expands your reach and brand awareness but also opens up abundant business opportunities. Having a presence everywhere gives you a competitive edge, allowing you to reach diverse audiences and positioning you as an attractive partner for brands. This multi-platform approach strengthens your value proposition, diversifies your revenue streams, and solidifies your position in the ever-evolving landscape of social media marketing.
Reason 3: Cross-following
When a person discovers your content on TikTok, there is indeed a strong likelihood that they will visit your link in bio and explore your other social media platforms. This presents a fantastic opportunity to expand your audience and increase your follower count across multiple platforms.
By encoraging TikTok users to follow you on other platforms, you create a network of engaged followers who are interested in your content. This cross-platform following not only increases your overall reach but also provides a valuable avenue for building a loyal fan base. These followers are more likely to actively engage with your content, share it with their own networks, and contribute to the growth of your online presence.
Furthermore, when users visit your other social media platforms, such as Instagram, YouTube, or Twitter, they contribute to stimulating the algorithm of those platforms. Algorithmically-driven platforms prioritize content that generates high levels of engagement, including likes, comments, shares, and external traffic. When TikTok users follow you on other platforms, they bring in external traffic, indicating to the algorithm that your content is worth promoting. This can result in your videos being recommended to a wider audience and increasing your chances of going viral.
Contributing to the active userbase growth of various platforms is essential for maintaining a healthy relationship with these platforms. It demonstrates that you are an active and engaged user, willing to invest time and effort into building a presence across different social media ecosystems. Platforms value users who bring in external traffic and contribute to the overall growth and vibrancy of their communities.
Reason 4: Risk reduction
Let's face it, social media platforms can be unpredictable when it comes to enforcing their terms of service, and the reasons for getting banned or suspended can sometimes appear trivial or subjective. The vague nature of these terms often makes it challenging to fully protect yourself as a content creator. However, by having a presence on multiple social media platforms, you can mitigate the risk and ensure the continuity of your online presence.
Diversifying your presence across various platforms reduces your dependency on a single platform for your content distribution and audience engagement. If you rely solely on one platform and face a ban or suspension, it can have catastrophic consequences for your online presence and audience reach.
By establishing a presence on multiple platforms, you create a safety net that helps protect your brand, content, and audience in the event of any unforeseen issues or account restrictions.
Having a presence on multiple platforms also allows you to adapt to changes in the social media landscape. The algorithms, policies, and user behaviors on each platform can fluctuate over time. By diversifying your presence, you are less vulnerable to sudden changes or shifts in the popularity and usage of specific platforms. If one platform becomes less effective or loses popularity, you can redirect your focus and resources to other platforms where your audience may be more active, ensuring the continuity of your content and engagement.
Reason 5: Innovation
Having a presence on multiple platforms not only offers risk diversification but also provides an opportunity to tap into the innovations and unique features offered by different platforms. By solely focusing on one platform, content creators run the risk of missing out on emerging trends, new engagement tools, and innovative features that can enhance audience growth and monetization opportunities.
Each social media platform constantly evolves and introduces new features to keep up with user demands and preferences. By actively participating on multiple platforms, content creators have the advantage of staying up-to-date with these advancements and incorporating them into their content strategy. For example, Instagram introduced features like Stories, YouTube created superchats, while TikTok pioneered the short-form video format and popularized trends like duets and stitches.
By being present on both these platforms, some creators were leverage the strengths and functionalities of each, adapting their content and engagement strategies accordingly.
Additionally, exploring different platforms can uncover untapped monetization avenues. Each platform offers its own monetization options, such as YouTube's ad revenue sharing, Instagram's branded content partnerships, or Twitch's subscriber model. By being present on multiple platforms, creators can leverage these diverse monetization channels, potentially increasing their overall revenue streams. They can experiment with different strategies and determine which platforms and monetization methods work best for their content and audience.